During my freelance work and at startups, I developed multiple visual analytics products (dashboards), including an influencer tracker app and a set of quick MVP prototypes aimed at supporting our sales pitches to clients and investors, including Menzies, Green Flag, and Sanofi.
My role in these projects included the following:
• Conducting stakeholder interviews to align marketing goals with product features.
• Designing seamless, data-driven dashboards for easy access to key insights.
• Led stakeholder workshops and agile sprints to identify crucial tasks and improve product features.
• Creating rapid prototypes to visualize user journeys and test functionality.
• Prioritizing and customizing data to ensure intuitive navigation and relevant results.
I collaborated closely with the Qlik Sense Expert to ensure the optimal user experience when importing data through algorithms. This experience honed my ability to quickly turn business needs into effective, user-centered design solutions.
